Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It’s an unstoppable groundswell that affects every industry — yet it’s still utterly foreign to most companies running things now. When consumers you’ve never met are rating your company’s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you’ll learn to: – Evaluate new social technologies as they emerge – Determine how different groups of consumers are participating in social technology arenas – Apply a four-step process for formulating your future strategy – Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company’s public image.
There is a wonderful book I’ve read entitled “Groundswell: Winning in a World Transformed by Social Technologies”.
This is a book primarily about traditional old-school business marketing tactics in the 1950’s-80’s. Of course these were times way before e-mail, social media and cell phones. The main theme of the book was how corporations could portray an image, dictate a message or influence an agenda because they could send a broadcast message to many people. This was the philosophy of a one-to-many broadcast message. There was no opposition or feedback to the message because there was no means to opine.
However, it was more than a business message that was important in this book. The message is also implies how in our everyday lives, that Groundswell among common people can truly have a voice. It was a message about the Groundswell of an average person’s voice, and listening carefully, that can be so powerful. It was about the voice of real people’s feedback and the importance there-of.
This was an era where advertising to consumers was somewhat new. This was an era in which large corporations could influence public opinion because there were no means for the average-person to express a voice, get organized easily or opine at all.
Boy, have times changed; and for the better.
We; meaning you and I, and nearly everyone with an internet connection is empowered to have a voice and be part of a Groundswell.
As everyone reading this message will surely know, you are empowered as never before to express an opinion, share a thought and communicate freely with others like never before.
Technology affords us this incredible opportunity. Let me provide a few specific examples of Personal Groundswell.
Examples of Personal Groundswell’s:
News Message Boards:
I absolutely love reading the comments sections, especially the political commentaries recently, on certain news message boards. In particular when I read an article that has so much biased towards a particular cause or purpose. The Groundswell of people that can read right thru such garbage is very refreshing to me. It’s a testament to the fact that the American public isn’t as stupid as the establishment might think propecia canada.
Social Media:
I won’t even write much here because I’m certain that everyone reading this article is aware of the powerful nature of social media, for right or wrong. Whether you think social media is good or bad, we certainly must agree that even if used for bad purposes, the Groundswell to instantly communicate an opinion is powerful. Then, in contrary, a positive message can also be easily shared.
In summary, the point is that, like never before, little people have a huge voice. Express your opinion, be yourself and participate in Groundswell’s because your individual voice is more important than any amount of corporate marketing.
Dad had four sons. Mike, myself, John and Robert. He was such a perfect father and always provided each one of us with the support to do whatever it is that we choose to do with our lives. Dad always provided the soundest advice, whether you wanted to hear it or not; he spoke from experience. We have created a website to share his legacy, and hopefully inspire others, at 
Bella, our 13-year old orange tabby cat, for whatever reason has decided to take her reign-of-terror within the house to a new level. She’s always been the strong personality-type but her recent activities are border-line assault. Our poor black Labrador retriever, Jack, has been a near constant target for Bella for nearly the past year. We honestly think that it’s Feline Dementia.
Jack, our 8-year old Lab, continues to be Jack. He loves to go for walks. He loves to ride in the car. He enjoys cuddling with Mommy and Daddy. He is very patient with his sister. He likes to fart a lot too. Brandee fed him some nori (a.k.a. seaweed) the other day and he farted something awful for 3 days! Never again!
Little did we realize it at the time but the car that Brandee and I purchased in late 2014 would provide immediate benefits. Unfortunately, Dad first got seriously sick in January 2015 and after that time we made many 360-mile round-trips, which we were glad to do of course, but I could not have imagined the misery traveling these miles in one of our older vehicles.
When major life-changing events happen, there isn’t much to do other than be supportive and work thru them and it’s great to do it as a team. Brandee is my teammate. She is not a cuddly, huggy-type person; and that’s something I most admire about her. She is, however, a great listener and highly sympathetic.
Dad is an accomplished man of 93-years. He established a loving family, successful business and influenced others positively through his great spirit. His friendly attitude will live on through others. One word that continually is shared about Dad’s legacy is “Decent”. Everyone agrees that Dad is a Decent person with great Integrity and high morality.
