{"id":2211,"date":"2016-06-11T13:21:16","date_gmt":"2016-06-11T20:21:16","guid":{"rendered":"https:\/\/www.kevinneal.com\/blog\/?p=2211"},"modified":"2023-10-16T11:02:32","modified_gmt":"2023-10-16T19:02:32","slug":"personal-groundswells","status":"publish","type":"post","link":"https:\/\/www.kevinneal.com\/blog\/personal-groundswells\/","title":{"rendered":"Groundswell"},"content":{"rendered":"

\"book<\/a>There is a wonderful book I\u2019ve read entitled \u201cGroundswell: Winning in a World Transformed by Social Technologies\u201d.<\/p>\n

This is a book primarily about traditional old-school business marketing tactics in the 1950\u2019s-80\u2019s. Of course these were times way before e-mail, social media and cell phones. The main theme of the book was how corporations could portray an image, dictate a message or influence an agenda because they could send a broadcast message to many people. This was the philosophy of a one-to-many broadcast message. There was no opposition or feedback to the message because there was no means to opine.<\/p>\n

\"one<\/a>However, it was more than a business message that was important in this book. The message is also implies how\u00a0in our everyday lives, that Groundswell among\u00a0common people can truly have a voice. It was a message about the Groundswell of an average person\u2019s voice, and listening carefully, that can be so powerful. It was about the voice of real people\u2019s feedback and the importance there-of.<\/p>\n

This was an era where advertising to consumers was somewhat new. This was an era in which large corporations could influence public opinion because there were no means for the average-person to express a voice, get organized easily or opine at all.<\/p>\n

Boy, have times changed; and for the better.<\/p>\n

\"feedback<\/a>We; meaning you and I, and nearly everyone with an internet connection is empowered to have a voice and be part of a Groundswell.<\/p>\n

As everyone reading this message will surely know, you are empowered as never before to express an opinion, share a thought and communicate freely with others like never before.<\/p>\n

Technology affords us this incredible opportunity. Let me provide a few specific examples of Personal Groundswell.<\/p>\n

 <\/p>\n

Examples of Personal Groundswell\u2019s:<\/strong><\/span><\/p>\n

News Message Boards:<\/p>\n

\"message<\/a>I absolutely love reading the comments sections, especially the political commentaries recently, on certain news message boards. In particular\u00a0when I read an article that has so much biased towards a particular cause or purpose. The Groundswell of people that can read right thru such garbage is very refreshing to me. It\u2019s a testament to the fact that the American public isn\u2019t as stupid as the establishment might think propecia canada<\/a>.<\/p>\n

Social Media:<\/p>\n

\"social<\/a>I won\u2019t even write much here because I\u2019m certain that everyone reading this article is aware of the powerful nature of social media, for right or wrong. Whether you think social media is good or bad, we certainly must agree that even if used for bad purposes, the Groundswell to instantly communicate an opinion is powerful. Then, in contrary, a positive message<\/a> can also be easily shared.<\/p>\n

In summary, the point is that, like never before, little people have a huge voice. Express your opinion, be yourself and participate in Groundswell\u2019s because your individual voice is more important than any amount of corporate marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It’s an unstoppable groundswell that affects every industry — yet it’s still utterly foreign to most companies running things now. When consumers you’ve never met are rating your company’s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you’ll learn to: – Evaluate new social technologies as they emerge – Determine how different groups of consumers are participating in social technology arenas – Apply a four-step process for formulating your future strategy – Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company’s public image.<\/p>\n","protected":false},"author":2,"featured_media":2212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[535],"tags":[264,536,539,537,538],"class_list":["post-2211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reflections","tag-facebook","tag-groundswell","tag-snapchat","tag-social-media","tag-twitter"],"uagb_featured_image_src":{"full":["https:\/\/www.kevinneal.com\/blog\/wp-content\/uploads\/2016\/06\/book-cover.jpg",131,200,false],"thumbnail":["https:\/\/www.kevinneal.com\/blog\/wp-content\/uploads\/2016\/06\/book-cover-131x150.jpg",131,150,true],"medium":["https:\/\/www.kevinneal.com\/blog\/wp-content\/uploads\/2016\/06\/book-cover.jpg",131,200,false],"medium_large":["https:\/\/www.kevinneal.com\/blog\/wp-content\/uploads\/2016\/06\/book-cover.jpg",131,200,false],"large":["https:\/\/www.kevinneal.com\/blog\/wp-content\/uploads\/2016\/06\/book-cover.jpg",131,200,false],"1536x1536":["https:\/\/www.kevinneal.com\/blog\/wp-content\/uploads\/2016\/06\/book-cover.jpg",131,200,false],"2048x2048":["https:\/\/www.kevinneal.com\/blog\/wp-content\/uploads\/2016\/06\/book-cover.jpg",131,200,false],"post-thumbnail":["https:\/\/www.kevinneal.com\/blog\/wp-content\/uploads\/2016\/06\/book-cover.jpg",131,200,false],"coral-dark-medium-large-2x":["https:\/\/www.kevinneal.com\/blog\/wp-content\/uploads\/2016\/06\/book-cover.jpg",131,200,false],"coral-dark-large-2x":["https:\/\/www.kevinneal.com\/blog\/wp-content\/uploads\/2016\/06\/book-cover.jpg",131,200,false]},"uagb_author_info":{"display_name":"Kevin","author_link":"https:\/\/www.kevinneal.com\/blog\/author\/kneal\/"},"uagb_comment_info":0,"uagb_excerpt":"Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly…","_links":{"self":[{"href":"https:\/\/www.kevinneal.com\/blog\/wp-json\/wp\/v2\/posts\/2211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kevinneal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kevinneal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kevinneal.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kevinneal.com\/blog\/wp-json\/wp\/v2\/comments?post=2211"}],"version-history":[{"count":22,"href":"https:\/\/www.kevinneal.com\/blog\/wp-json\/wp\/v2\/posts\/2211\/revisions"}],"predecessor-version":[{"id":13406,"href":"https:\/\/www.kevinneal.com\/blog\/wp-json\/wp\/v2\/posts\/2211\/revisions\/13406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kevinneal.com\/blog\/wp-json\/wp\/v2\/media\/2212"}],"wp:attachment":[{"href":"https:\/\/www.kevinneal.com\/blog\/wp-json\/wp\/v2\/media?parent=2211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kevinneal.com\/blog\/wp-json\/wp\/v2\/categories?post=2211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kevinneal.com\/blog\/wp-json\/wp\/v2\/tags?post=2211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}